Ginoo is the Philippine word for gentleman. It's also a formal, respectful form of address. To be a ginoo means to be possessed of nobility, breeding and education. Thirty-seven countries - and because of geopolitical considerations, more than 50 -- make up Asia. The continent accounts for 60 percent, or roughly over 4 billion people, of the world's population. Asians are as diverse a people as their languages and cultures. This publication envisions to encapsulate that in one readable magazine.